You probably heard the beats Kanye West, Timbaland or Dr. Dre are producing and ask yourself: how is it that they make such good music every time? It’s really easy to answer. First, every successful producer has his own style. Timbaland for example, uses busy drums and percussion to make his beats sound special and different from the others. But most important, people can easily recognize his productions. Second, he has a certain reputation, built on the many hits he made with other artists, like Aliyah or Justin Timberlake, for example. This reputation of a hit maker allows his music to be played on every radio station and music channel instantly because people know the songs he produced and they liked the old songs, so they are excited to hear his new masterpiece.